Reach and acquire high value consumers
Buying behaviour, or buyhaviour, must be understood in order to reach consumers when they are in the market to buy.
Being able to identify when and why changes in buying behaviour occur, enables brands to be better equipped to deliver relevant, tailored messaging to their audiences; and in doing so, maximise buying opportunities.
We have the data assets to help you reach and engage your audience through our sector specific data solutions covering retail, financial services, utilities, automotive and property.
Take the occurrence of a home move; it’s an event that causes consumers to change their buying habits and often spend significantly more money on home related products and services. Our homemover data is factual – not modelled or sentiment based – and consists of fully GDPR compliant acquisition audiences.
Our interactive tool, This Is Now allows retailers in the home category to search nationally and locally by store location to understand the number and value of home buyers with a high propensity to buy their products, now.