Outcome & Results
The Baby Club is an enormous success achieving:
- Email engagement exceeding industry benchmarks at 40% open rate & 60% click rates
- Above average coupon redemption, resulting in high levels of product trials
Following the success of the Baby Club, TwentyCi have been tasked with using their framework methodology to drive relevant engagement across the wider Heinz portfolio, including Heinz Tomato Ketchup and Heinz HP Sauce.