Customer-centric subscription management for The Financial Times

Project Summary

The Financial Times is one of the world’s leading business news and information organisations, recognised internationally for its authority, integrity and accuracy.

In need of developing a single point of reference for the financial reporting and management of online subscriptions, the Financial Times recognised TwentyCi’s expertise in designing customer-centric data warehouse solutions. Consequently, TwentyCi was tasked with replacing the Financial Time’s in-house Oracle Database reporting system.


TwentyCi worked closely with stakeholders from both sides of the business to replicate the Oracle system and capture the required improvements.

SQL, Oracle, Project Management, Reporting Services, SSIS Datawarehousing were all utilised to develop the FT Repmart – a single portal with financial reporting of all world-wide Financial Times subscribers.

Outcome & Results

A joint TwentyCi/Financial Times project team was key to the success of the project, aiding change management and smooth integration.

The benefits to the client were significant but notably, FT Repmart’s ability to provide a full suite of reports accessed weekly by the FT Board has proved most valuable. Today, FT Repmart manages:

  • 3 million global subscribers
  • 1000+ new subscribers per week and helps generate annual revenues in excess of £7.7m