This nationwide domestic removal firm wanted to reach more home movers in the postcode areas that their business serves. They approached TwentyCi to see how we could help them reach out to their target home movers, using MoverAlerts.co.uk, our online portal which provides lead generation to the removal and storage sectors, covering 99.6% of the UK housing market.
Initially, we evaluated with our client the criteria of home movers they wished to target. This covered property data attributes such as house price, number of bedrooms and at what stage they wanted to reach home movers in the home moving journey. For example, when homes are listed as For Sale, or marked SSTC. Based on these criteria, we began supplying our client with a regular weekly source of home movers in the postcode areas they wished to target.
After an initial 3 month trial, we conducted a match-back analysis based on the records we had supplied and the customers that had enquired or booked with the company. Based on each branch we supplied records for, we analysed the conversion of addresses to enquires, and then conversion of enquiries to bookings. Over this period, we supplied over 101,000 records in total over all the branches. A competitor over the same period supplied just over 12,200 records. For one particular branch, we helped achieve a 4.5% enquiry rate, and of those enquiries 28.4% booked with the client. Overall for all branches, we were able to help achieve a 27.4% booking rate from enquiries.