TwentyCi were recently commissioned to work with one of the UK’s leading energy providers to supplement boost their existing marketing activity with an acquisition programme targeted exclusively at home movers. As data providers of nearly 100% UK home mover market coverage, and with insight into every stage of a home mover journey, we were ideally placed as the perfect partner for this project.
We developed a programme that targeted prospective customers most likely to be in the market for a new energy provider at three optimum moments –
The project was a great success, with the programme generating an immediate return on investment delivering £13:00 for every £1:00 invested. Further optimisation of the activity has been focused on the type of property with which the energy provider generates the greatest engagement.
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