Each customer was well-informed about the level of knowledge and subsequently more personalised service they received from ATS Euromaster. This led to stronger brand loyalty for ATS Euromaster, and ultimately a much improved customer experience.
We have continued this work with ATS Euromaster. The email programme consistently delivers open rates of up to 40%, compared to the average benchmark of 25%. Overall, the whole Mastercheck marketing programme delivers exceptional levels of incremental revenue and repeat business.