Fresh from the recent publication of our latest Property & Homemover Report: Q3 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market, we bring you our inaugural Energy Engagement supplement.
In this special feature, we present data and insights to specifically help marketing professionals in the energy industry understand the opportunity and value which homemover audiences can deliver to this sector and how energy suppliers can apply this data and insight to increase sales.
The idea and importance of a media efficient marketing campaign is nothing new but when did you last reconsider the specifics of your approach, whether focused on retention or acquisition? True media efficiency is about identifying and engaging at the most effective moment for your customers and in doing so, in the most cost-effective way to you as a business to realise the greatest return on investment. For energy providers, some of these opportune moments include a home move, first winter in a new home and subsequent moving home anniversaries.
Our Chief Customer Officer Colin Bradshaw, comments: “Energy providers should be acting now to best harness inevitable “switch shopping” to gain a slice of this £3 billion market. Whether this is retaining their existing customers who are moving home or acquiring new customers who are prompted to look for a better deal“.
Key report insights
- The current value of energy switching in the UK is in excess of a staggering £3 billion per annum, with over 2 million residential properties changing gas or electricity providers each year
- Energy suppliers need a media efficient marketing strategy to secure their share of the market. One such approach is to target homemovers at key stages in the home moving journey, including move anniversaries
- A data led marketing campaign provides insight into not just the type of energy your target customers are interested in buying, but their motivations for why and when they are likely to buy