Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Twenty Twenty Vision - Delving into Data 44: The UK's best beach resorts
With February's unseasonably warm weather, many in the UK may have been thinking about coastal trips to make the most of the sun - or perhaps even a more long-term solution of relocation to the seaside. For this edition, we therefore decided to look at Trip Advisor's top rated beaches in the UK and their surrounding areas' property markets.
read more >>
With February's unseasonably warm weather, many in the UK may have been thinking about coastal trips to make the most of the sun - or perhaps even a more long-term solution of relocation to the seaside. For this edition, we therefore decided to look at Trip Advisor's top rated beaches in the UK and their surrounding areas' property markets.
read more >>Are you applying the science of buyhaviour as part of your marketing strategy?
This week sees the return of the industry leading annual show that is Marketing Week Live. With some of the TwentyCi team attending, our own unique marketing approach is particularly front of mind: the science of buying behaviour, or buyhaviour™ as we call it.
read more >>
This week sees the return of the industry leading annual show that is Marketing Week Live. With some of the TwentyCi team attending, our own unique marketing approach is particularly front of mind: the science of buying behaviour, or buyhaviour™ as we call it.
read more >>Understand the key customer life events that drive purchase
How to improve relevancy to attract the right consumers
A leading UK catalogue retailer seeking to improve the relevancy of their marketing communications to their existing customers appointed TwentyCi to assess whether there was a significant link between customer engagement, purchase behaviour and major life events such as moving home.
read more >>
How to improve relevancy to attract the right consumers
A leading UK catalogue retailer seeking to improve the relevancy of their marketing communications to their existing customers appointed TwentyCi to assess whether there was a significant link between customer engagement, purchase behaviour and major life events such as moving home.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market