Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Twenty Twenty Vision - Delving into Data: The UK property market in diagrams
For this edition of Delving into Data, we've created some handy diagrams, looking at various features of the UK property market.
read more >>
For this edition of Delving into Data, we've created some handy diagrams, looking at various features of the UK property market.
read more >>TwentyCi Property & Homemover Report: Q1 2018
Today we launched our Property & Homemover Report: Q1 2018, the fourth edition in a quarterly series of reports featuring data and analysis for the whole of the UK property market.
read more >>
Today we launched our Property & Homemover Report: Q1 2018, the fourth edition in a quarterly series of reports featuring data and analysis for the whole of the UK property market.
read more >>Vanity versus Sanity
When times are tough, we see retail board rooms demanding more footfall as it is seen to be the solution to declining sales. Money is pumped into above the line campaigns and targeted/digital marketing must be cut to pay for it. This is pure vanity! In many cases, almost 20% of footfall buy one item for less than £10, if they buy anything at all! So why chase more of these?
read more >>
When times are tough, we see retail board rooms demanding more footfall as it is seen to be the solution to declining sales. Money is pumped into above the line campaigns and targeted/digital marketing must be cut to pay for it. This is pure vanity! In many cases, almost 20% of footfall buy one item for less than £10, if they buy anything at all! So why chase more of these?
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market