Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Top tips for engaging homemovers
Homemovers spend £12 billion with retailers each year in the UK. From furniture and appliances, to energy suppliers, and even car sales, homemovers represent a significant and lucrative audience which brands should consider targeting.
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Homemovers spend £12 billion with retailers each year in the UK. From furniture and appliances, to energy suppliers, and even car sales, homemovers represent a significant and lucrative audience which brands should consider targeting.
read more >>GDPR: a force for good?
There have been many opinions shared on the likelihood of GDPR still applying if the UK leaves the EU. However, the ICO has been very clear that even if the UK were to leave with a no-deal Brexit in place, the Government intend to incorporate the GDPR into UK law.
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There have been many opinions shared on the likelihood of GDPR still applying if the UK leaves the EU. However, the ICO has been very clear that even if the UK were to leave with a no-deal Brexit in place, the Government intend to incorporate the GDPR into UK law.
read more >>Who are the most valuable consumers in the UK?
Representing a huge £12 billion to retailers every year in the UK, the answer is homemovers.
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Representing a huge £12 billion to retailers every year in the UK, the answer is homemovers.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market