The Homemover & Buyhavioural Data Agency

We deliver strategic data, insight and engagement solutions

Buyhaviour

Reach and acquire high value consumers

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Property Insights

Search numerous property attributes to refine your market

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Media Efficiency

Engage for optimum marketing channel performance

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Why TwentyCi?
31.5m
Factual data points

not modelled or sentiment based

99.6%
Real-time UK property data

covering both sales & rentals

£20:1
Typical ROI

when applying Buyhavioural marketing

100%
GDPR compliant audiences

Explore our client work
Boosting bed sales

Boosting bed sales

Retail
Contextually targeted acquisition for the electrical retail sector

Contextually targeted acquisition for the electrical retail sector

Retail
Marketing acquisition for the home furnishings sector

Marketing acquisition for the home furnishings sector

Retail
Latest

The boom of homemovers: where in the UK?

Across our recent posts, we've been examining the recent boom in homemovers in the UK and what this can mean for retailers wanting to take advantage of this high value and high propensity to spend audience. We've examined the specific audiences of homemovers that retailers can contact, and in this edition we're looking into where geographically these audiences are. 

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The boom of homemovers: the four audience categories

In our previous blog post, we detailed how the recent boom of homemovers can be utilised by retailers wishing to contact a high-value and high propensity to order audience.  In this edition, we will be looking in detail at what exactly these homemover audiences consist of, and to illustrate this fact that there are more consumers for retailers to target than ever before, we have derived the following comparison:

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The boom of homemovers and how retailers can take advantage

The property market is undoubtedly the most active it has been for as long as most of us can remember, and this is presenting challenges for the industry in terms of supply and moreover, the struggle to process transactions at anything like a normal pace.Recently we have been looking at the positive trickle-down impact across the wider economy, as the record numbers of homemovers start to invest in their new homes and the significant spend that flows into the retail sector as a result.

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