not modelled or sentiment based
covering both sales & rentals
when applying Buyhavioural marketing
Across our recent posts, we've been examining the recent boom in homemovers in the UK and what this can mean for retailers wanting to take advantage of this high value and high propensity to spend audience. We've examined the specific audiences of homemovers that retailers can contact, and in this edition we're looking into where geographically these audiences are.
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In our previous blog post, we detailed how the recent boom of homemovers can be utilised by retailers wishing to contact a high-value and high propensity to order audience. In this edition, we will be looking in detail at what exactly these homemover audiences consist of, and to illustrate this fact that there are more consumers for retailers to target than ever before, we have derived the following comparison:
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The property market is undoubtedly the most active it has been for as long as most of us can remember, and this is presenting challenges for the industry in terms of supply and moreover, the struggle to process transactions at anything like a normal pace.Recently we have been looking at the positive trickle-down impact across the wider economy, as the record numbers of homemovers start to invest in their new homes and the significant spend that flows into the retail sector as a result.
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