Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Redefining Profiling and Segmentation
Where somebody lives and their circumstances drives their behaviour. This is not a new thought but there is now a new way of segmenting your audience that is both insightful and applicable to your marketing activity.
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Where somebody lives and their circumstances drives their behaviour. This is not a new thought but there is now a new way of segmenting your audience that is both insightful and applicable to your marketing activity.
read more >>Twenty Twenty Vision - Delving into Data 44: The UK's best beach resorts
With February's unseasonably warm weather, many in the UK may have been thinking about coastal trips to make the most of the sun - or perhaps even a more long-term solution of relocation to the seaside. For this edition, we therefore decided to look at Trip Advisor's top rated beaches in the UK and their surrounding areas' property markets.
read more >>
With February's unseasonably warm weather, many in the UK may have been thinking about coastal trips to make the most of the sun - or perhaps even a more long-term solution of relocation to the seaside. For this edition, we therefore decided to look at Trip Advisor's top rated beaches in the UK and their surrounding areas' property markets.
read more >>Are you applying the science of buyhaviour as part of your marketing strategy?
This week sees the return of the industry leading annual show that is Marketing Week Live. With some of the TwentyCi team attending, our own unique marketing approach is particularly front of mind: the science of buying behaviour, or buyhaviour™ as we call it.
read more >>
This week sees the return of the industry leading annual show that is Marketing Week Live. With some of the TwentyCi team attending, our own unique marketing approach is particularly front of mind: the science of buying behaviour, or buyhaviour™ as we call it.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market