Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Omnichannel Marketing - Our top 5 tips
At TwentyCi, we recognise the importance of omnichannel programmes as an extremely important marketing approach - and as a concept that is likely to only continue to grow in the coming years. With this significance in mind, Paul Hickey, our Director of Digital Solutions, was recently asked to provide his best tips for omnichannel marketing. Read on for his top five.
read more >>
At TwentyCi, we recognise the importance of omnichannel programmes as an extremely important marketing approach - and as a concept that is likely to only continue to grow in the coming years. With this significance in mind, Paul Hickey, our Director of Digital Solutions, was recently asked to provide his best tips for omnichannel marketing. Read on for his top five.
read more >>Which areas do houses sell the most quickly?
Which? have recently published an article based on TwentyCi's data from the release of our Q2 Property and Homemover Report. The report found that there’s a huge difference of 133 days between the fastest and slowest-selling areas.
read more >>
Which? have recently published an article based on TwentyCi's data from the release of our Q2 Property and Homemover Report. The report found that there’s a huge difference of 133 days between the fastest and slowest-selling areas.
read more >>Twenty Twenty Vision - Delving into Data 35: Coastal Towns
With all of our recent sunny weather in the UK, many people may be increasingly tempted to give up the city life and head for the coast. Alternatively, perhaps a coastal property to rent out is the perfect solution in order to enjoy the best of both worlds, as well as being quite lucrative in the buy-to-let market, particularly in these summer months. In a recent article by This is Money, they reviewed some of the best areas to purchase buy-to-let properties. They found that the coastal towns of Brighton, Southampton and Bournemouth all made the top 10 list. Using our homemover data, we decided to take a closer look at those three areas to compare and examine the property market stats.
read more >>
With all of our recent sunny weather in the UK, many people may be increasingly tempted to give up the city life and head for the coast. Alternatively, perhaps a coastal property to rent out is the perfect solution in order to enjoy the best of both worlds, as well as being quite lucrative in the buy-to-let market, particularly in these summer months. In a recent article by This is Money, they reviewed some of the best areas to purchase buy-to-let properties. They found that the coastal towns of Brighton, Southampton and Bournemouth all made the top 10 list. Using our homemover data, we decided to take a closer look at those three areas to compare and examine the property market stats.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market