Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Twenty Twenty Vision - Delving into Data 48: Top 4 Areas for First Time Buyers
A recent article identified Bath, Canterbury, Coventry and Exeter as the areas that have seen the most significant increase in first time buyers, with many young professionals buying properties in those areas due to factors such as job opportunities, rate of contents theft and average property cost. In this edition of Delving into Data, we are going to take a closer look at the mentioned areas to find out the property prices and the comparative rental prices.
read more >>
A recent article identified Bath, Canterbury, Coventry and Exeter as the areas that have seen the most significant increase in first time buyers, with many young professionals buying properties in those areas due to factors such as job opportunities, rate of contents theft and average property cost. In this edition of Delving into Data, we are going to take a closer look at the mentioned areas to find out the property prices and the comparative rental prices.
read more >>Are you leveraging homemover data? – it could be your greatest untapped resource
Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?
read more >>
Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?
read more >>Twenty Twenty Vision - Delving into Data 47: 5G launch in UK
EE has just launched the UK’s first next generation 5G mobile network. 5G mobile networks will offer much faster downloads to customers. At first, the service will be limited to the following areas: Belfast, Birmingham, Cardiff, Edinburgh, London and Manchester. Here we will look at the average sale and rental prices for the aforementioned areas.
read more >>
EE has just launched the UK’s first next generation 5G mobile network. 5G mobile networks will offer much faster downloads to customers. At first, the service will be limited to the following areas: Belfast, Birmingham, Cardiff, Edinburgh, London and Manchester. Here we will look at the average sale and rental prices for the aforementioned areas.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market