Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Younger buyers outnumbered by older buyers in the UK
Mansion Global recently published an article based on the findings from TwentyCi's Property and Homemover Report. The article highlights that nobody is taking advantage of renewed confidence in the U.K.’s property market more than older home buyers, who are responsible for an increasing number of property deals in the region.
read more >>
Mansion Global recently published an article based on the findings from TwentyCi's Property and Homemover Report. The article highlights that nobody is taking advantage of renewed confidence in the U.K.’s property market more than older home buyers, who are responsible for an increasing number of property deals in the region.
read more >>Twenty Twenty Vision - Delving into Data 31: Nottingham, an affordable city for first time buyers?
First Time Buyers have a lot to think about when considering a home to purchase, including perhaps most importantly, location and affordability. An article published by the Telegraph identified a few cities in the UK which were considered affordable, average and least affordable for First Time Buyers. Nottingham was amongst those which were considered affordable. For this Delving into Data edition we will use our homemover data to compare Nottingham with a few surrounding towns and cities.
read more >>
First Time Buyers have a lot to think about when considering a home to purchase, including perhaps most importantly, location and affordability. An article published by the Telegraph identified a few cities in the UK which were considered affordable, average and least affordable for First Time Buyers. Nottingham was amongst those which were considered affordable. For this Delving into Data edition we will use our homemover data to compare Nottingham with a few surrounding towns and cities.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market