not modelled or sentiment based
covering both sales & rentals
when applying Buyhavioural marketing
At the beginning of 2020, we made and reviewed a range of predictions as to how the property market would develop in 2020 and beyond. With an emphatic election victory and Brexit close we were all hoping for the “Boris bounce”. Well, no one could have possibly predicted that we would have a global pandemic putting the entire property market on ice in April & May.
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As the property market has begun to reopen over the last three weeks, new home builders have been getting to grips with how to safely allow buyers in. This typically involves social distancing and increased sanitisation processes but above all much lower levels of footfall on site due to the need to now operate an appointment only system.The key questions are around the mitigation of risk. The social risk of keeping everybody safe but also the commercial risk of opening sites with reduced and unpredictable footfall.This means it is critical that you get the customers in through your doors who are most likely to buy and buy quickly.There are two significant opportunities for new home build marketers to generate immediate results;
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As the High Street begins to re-open, businesses are getting to grips with how to safely allow buyers in. This typically involves safety screens and sanitisation processes but above all much lower levels of footfall in store to allow for safe social distancing.
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