not modelled or sentiment based
covering both sales & rentals
when applying Buyhavioural marketing
The current upheaval the world is facing today has not only caused lasting impacts on the way people work, but also how they live and their future choices of where they want to reside. In this case, it's the literal sense. Dominic Blythe mentioned in a previous post that now that the property market has begun to reopen, social distancing and increased sanitation processes are involved to continue the communal effort of flattening the curve. However, this isn't the only change that the property sector is experiencing. The Guardian pointed to recent reports that show that UK homeowners are looking to move to the countryside in droves.
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Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive every day for a sustained period.
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Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety screens and sanitisation processes, footfall is undoubtedly distinctly lower than prior to lockdown.
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