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Making your marketing spend work harder through life event targeting

Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.

Making your marketing spend work harder through life event targeting

Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.

Discover: Life Event Buyhaviour
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Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.

Buyhaviour

Plan: Customer Relationship Marketing

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Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.

Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.

For Personalised Communications

For Marketing Expertise

Plan: CRM

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Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.

Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.

For Personalised Communications

For Marketing Expertise

Engage: Omni-Channel Campaigns

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Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.

An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.

Our channel execution

Boosting bed sales: delivering an ROI of £16:1 for a leading bed retailer

Boosting bed sales: delivering an ROI of £16:1 for a leading bed retailer

Supercharging the energy market: contextual marketing to power acquisition

Supercharging the energy market: contextual marketing to power acquisition

Unique consumer data solution for The NEC

Unique consumer data solution for The NEC

Customer-centric subscription management for The Financial Times

Customer-centric subscription management for The Financial Times

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