Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Unusual property features... Did you know?...
Our comprehensive property data gives us a fascinating insight into the unusual features of homes across the UK. This week - are you tired of taking the stairs? Already achieved your 10,000 steps today? You could treat yourself to a different way of moving between floors. Explored in our Q3 Property and Homemover Report, properties with the following features are currently for sale:
read more >>
Our comprehensive property data gives us a fascinating insight into the unusual features of homes across the UK. This week - are you tired of taking the stairs? Already achieved your 10,000 steps today? You could treat yourself to a different way of moving between floors. Explored in our Q3 Property and Homemover Report, properties with the following features are currently for sale:
read more >>Deal or no deal? How will Brexit affect customers of big-ticket item retailers?
The second part of our new three-part series of articles appearing in Retail Voice, Retail Week’s digital platform has been launched today. Each edition is focusing on challenges that brands are currently facing in today’s rapidly-changing environment, and how best to overcome and thrive from them.
read more >>
The second part of our new three-part series of articles appearing in Retail Voice, Retail Week’s digital platform has been launched today. Each edition is focusing on challenges that brands are currently facing in today’s rapidly-changing environment, and how best to overcome and thrive from them.
read more >>Twenty Twenty Vision - Delving into Data 40: Potential UK spaceport locations
Recently NASA have successfully landed their Insight Spacecraft on the surface of Mars, which will go on to explore the planet's uncharted interior. The UK could potentially follow suit with Spaceports set to be built in the UK in the next few years.
read more >>
Recently NASA have successfully landed their Insight Spacecraft on the surface of Mars, which will go on to explore the planet's uncharted interior. The UK could potentially follow suit with Spaceports set to be built in the UK in the next few years.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market