Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Unusual property features... Did you know?...
Our comprehensive property data gives us a fascinating insight into the unusual features of homes across the UK. If you've still managed to stick to a mantra of ‘new year, new me’ so far into 2019, you might be tempted by these wholesome homes that are on the market now.
read more >>
Our comprehensive property data gives us a fascinating insight into the unusual features of homes across the UK. If you've still managed to stick to a mantra of ‘new year, new me’ so far into 2019, you might be tempted by these wholesome homes that are on the market now.
read more >>Twenty Twenty Vision - Delving into Data 43: Public Transport Upgrades
During the back end of last year, Theresa May announced the next stage of her Transforming Cities Fund. This initiative has shortlisted 10 city regions to receive a cash injection to bolster and upgrade public transport links. These developments will take place over the course of the next 4 years. The additional funding will in-turn make commuting easier, and more appealing for those looking to move or work across cities.
read more >>
During the back end of last year, Theresa May announced the next stage of her Transforming Cities Fund. This initiative has shortlisted 10 city regions to receive a cash injection to bolster and upgrade public transport links. These developments will take place over the course of the next 4 years. The additional funding will in-turn make commuting easier, and more appealing for those looking to move or work across cities.
read more >>When is the best time to target consumers? [Infographic]
The more facts we know about our target consumers, beyond simply their age and gender, the better our communications are likely to be received. As the saying goes, target the right people, with the right message at the right time.
read more >>
The more facts we know about our target consumers, beyond simply their age and gender, the better our communications are likely to be received. As the saying goes, target the right people, with the right message at the right time.
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market