Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Making your marketing spend work harder through life event targeting
Our customer intelligence and engagement solutions leverage data and technology on your behalf, enabling you to connect with your target consumers using unique data insights into the key life events that stimulate customer demand.
Discover: Life Event Buyhaviour
Marketers love to create and analyse habitual behaviour in consumers.
When a life event takes place, consumers change their habits, and often spend a lot more money.
Understanding when and why a change in buying behaviour occurs is known as BUYHAVIOUR.
We work with brands to help them be a part of that changing behaviour, to ensure they maximise the buying mode opportunities and drive changes in the customer conversation.
Plan: Customer Relationship Marketing
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Plan: CRM
Understanding your customer’s purchase journey in the context of those key lifestage events and importantly when within each lifestage event journey is our core skill combined with access to our unique data assets to enable effective and long lasting campaigns.
Our Life Event Data underpins our CRM offer, for the execution of exceptionally compelling and contextually appropriate data-led marketing programmes. Time and time again, we transform our clients’ acquisition and retention strategies for an unmatched return on investment.
Engage: Omni-Channel Campaigns
Marketers have been using different data resources to action campaigns for many years, where the data adds audience qualification to a campaign. Where we add true value is through combining factual transaction data with audience insight. By aggregating these data points, we accurately establish need as well as individual attitude towards purchase.
An audience interacts with a communication channel in very different ways. Only by understanding this can an advertiser reach their target individuals in a meaningful manner. Email and SMS is a very direct 1-1 interaction with your audience which offers personalisation and individuality. Alternatively, TV, Display and Social Media Advertising offer advertisers market reach against pre-qualified segmentation. We offer all of these opportunities through our extensive media partnerships.
Twenty Twenty Vision - Delving into Data 38: Top buy to let areas
What Investment recently published an article highlighting the top Buy To Let Areas, or 'Hotspots', in the UK. For this edition we're taking a look at three of these areas so that we can see what the current property market looks like in our homemover data. The three areas chosen are Colchester, Northampton and Leicester. Would these truly be a sound investment opportunity and what sort of returns would you be looking at?
read more >>
What Investment recently published an article highlighting the top Buy To Let Areas, or 'Hotspots', in the UK. For this edition we're taking a look at three of these areas so that we can see what the current property market looks like in our homemover data. The three areas chosen are Colchester, Northampton and Leicester. Would these truly be a sound investment opportunity and what sort of returns would you be looking at?
read more >>TwentyCi Property & Homemover Report: Q3 2018
Today we launched our Property & Homemover Report: Q3 2018, the sixth edition in a quarterly series of reports featuring data and analysis for the whole of the UK property market.
read more >>
Today we launched our Property & Homemover Report: Q3 2018, the sixth edition in a quarterly series of reports featuring data and analysis for the whole of the UK property market.
read more >>Achieve better CRM in three steps
The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media and apps such as Snapchat to more unexpected places like screens in driverless cars – and you can see why brands are excited at the opportunities for engaging more and more with consumers through CRM. Or are they?
read more >>
The cost of CRM technology is falling and the flow of consumer data is expanding. Add to that the escalation in platforms to reach people – from mobile, social media and apps such as Snapchat to more unexpected places like screens in driverless cars – and you can see why brands are excited at the opportunities for engaging more and more with consumers through CRM. Or are they?
read more >>TwentyCi Property & Homemover Report
The UK’s most comprehensive report on the housing market