not modelled or sentiment based
covering both sales & rentals
when applying Buyhavioural marketing
We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their existing and potential customers.
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With less than five weeks until Christmas, marketing plans for this time of year have undoubtedly gone through several iterations as the impact of lockdown #2 & any possible extension are accounted for. Notwithstanding this uncertainty now is the time to ensure that Q1 2021 gets off to an optimum start with budgets directed to where the consumer focus will be in the early period of the new year.
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It is more important than ever to stay close to your customers given the global pandemic and the challenge this is presenting brands in lost opportunities and lost sales. We all know that it is cheaper to retain an existing customer than it is to acquire a new one, but what are the key things a brand can do to stay close to their customers right now?
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