Delving Into Data 5: The South of England

Delving Into Data 5: The South of England

For our fifth instalment of Delving Into Data, we have created a heatmap of average house prices in the South of England. London’s inflated house prices skew the spread of the rest of the region, and thus we have excluded the capital from our analysis in this edition.

Observations include:


Source: New feed

Monthly Round-Up: Top 5 Most Read Blog Posts – September 2016

Monthly Round-Up: Top 5 Most Read Blog Posts – September 2016

It’s the start of a new month, and time for us to recap on our most read blog posts from September. Read on for tips and advice from how to perfect your lead targeting and email marketing campaigns, to insights for reaching Home Movers at optimum moments of purchase intent. Happy reading!

1) Top 10 Mistakes to Avoid when Targeting Leads

2) How to Make the Most of your Email Marketing [Infographic]

3) When Is The Best Time To Target Home Movers? [Infographic]

4) Trigger and Predictive Marketing: How we Helped ATS Euromaster Achieve Open Rates of 40%

5) New Starters – Graduate Edition: Will and George

Keep checking back to TwentyCi’s Insight page for all of our upcoming October blogs!

TwentyCi: Data Leaders For Precision Home Mover Marketing

TwentyCi: Data Leaders For Precision Home Mover Marketing

The news that eBay has woken up to the value of Home Movers with the launch of their Home Mover “Advanced Targeting” scheme should come as no surprise given their 19 million monthly users. However the fundamental flaw in the eBay offering is that the targeting is based on behavioural “observed insights” rather than actual data. Accuracy will be significantly impaired leading to substantial wastage in media spend.

In comparison, TwentyCi provide the most accurate and comprehensive Lifestage Trigger data, all based on factual events rather than assumptions. With a genuinely unique combination of data assets providing coverage for over 99.7% of the UK for sale and rental market; whether prior, during or after a move, TwentyCi enable relevant brands to engage with the Home Mover with absolute precision, consistently achieving ROI’s in excess of £16:1.

RICS Data And Technology Event: Challenges, Opportunities And Adding Value To The Property Sector

RICS Data And Technology Event: Challenges, Opportunities And Adding Value To The Property Sector

Following our previous post, RICS Event and the Brexit effect, part two features the video interviews showcasing expert opinion from a selection of attendees from various areas of the PropTech sector.

The first discussion topic addressed the opportunities and challenges that data and technology offer the property sector. Attendees gave their thoughts on what they believed were going to be the biggest opportunities going forward. Watch out for TwentyCi’s Sohail Rashid revealing what he feels will be the property sector’s biggest future gamechanger.

The second topic focussed on technology within the sector currently, and where this is likely to take us in future. Consensus from many was the belief that the property sector is lagging behind in its adoption of technology, but is gradually becoming more aligned as the category begins to embrace the advantages technology can bring. We believe that in particular, business intelligence data is likely to have a huge impact on the future of the sector. This type of customer data has the potential to influence all stages of the moving process, enabling a more streamlined process for home movers and greater efficiency.

To find out more about the RICS and the event itself, please click here and here.