The Value of Homemovers for Retailers: An Exceptional Year
Homemovers are one of the most valuable audiences to retailers. Every year, new homebuyers and renters spend several billion pounds on categories ranging through beds, sofas, kitchens, bathrooms, cars and soft furnishings.
2021 saw over 1.45 million house moves in the UK, an increase of 12% on 2020 and a massive 25% greater than 2019. These are transaction levels not seen since prior to the 2008 global financial crisis. With demand in the property market looking set to continue, this is a large and lucrative audience for your business to target.
But how many of these homemovers have chosen your brand for their key purchases? Do you know if you have maximised the opportunity this increase in property sales has provided? Let our Mind The Gap Analysis help you answer these questions.