Boost sales with smart retail data analytics & targeted marketing
TwentyCi provides retail data analytics services to help retailers establish the right time to target the right consumers. Broad, ‘above the line’ marketing has its place, but by utilising our powerful data assets and retail analytics expertise, you can create well-targeted, efficient campaigns which hone in on high value customers precisely when they’re ready to buy.
Our data assets focus on one of the most high value customers: home movers. During the buying, selling or renting process, home movers are the most valuable consumers, spending over £12 billion per annum across multiple sectors and categories. Moving home acts as a trigger for buying behaviour on retail products and services from beds, sofas and kitchens to electricals, DIY and garden goods. Using our insights, we know exactly when consumers are looking for different retail goods and, therefore, when’s best to target them. With TwentyCi’s property and home mover data universe tracking 99% of all residential property moves, we give brands complete access to this important audience.
TwentyCi helps businesses in the retail industry harness home mover data for marketing programmes. By combining our retail data analytics with multi-channel marketing, retailers can rely on campaigns to increase brand awareness and sales, as well as offer strong ROI. By engaging with a home mover at the precise time they are in market for your key products and services, the likelihood of a sale or conversion is significantly greater than targeting a cold prospect, with ROIs in excess of £20:1 typically achieved.
We are an experienced retail marketing agency, offering multi-channel campaigns to connect with consumers in ways that suit your business and your target audience. Our home mover data can be used across all marketing channels, including digital, mobile, direct mail, email & television, available as part of a fully managed service or on a data only provision. Contact our experts to find out how we can help your business.
Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware. So when one of the UK’s leading b...Read more...
Recently, we were commissioned to work with the UK’s largest electrical retailer to boost their existing marketing activity with an acquisition programme targeted exclu...Read more...
Working with our client, a nationwide retailer specialising in beds, mattresses, home and bedroom furniture, we developed and implemented a direct marketing acquisition p...Read more...
Let our experienced team of data scientists, analysts and marketing experts help to boost your business.