TwentyCi provides property market data insights and marketing services to help large retail brands establish the right time to target homeowners and homemovers.
During the buying, selling or renting process, homemovers are the most valuable consumers, spending over £29 billion per annum across multiple sectors and categories. Moving home acts as a trigger for buying behaviour on retail products and services from beds, sofas and kitchens to electricals, DIY and garden goods.
We know exactly when consumers are looking for different retail goods and, therefore, when’s best to target them. With TwentyCi’s property and home mover data universe tracking 99% of all residential property moves, we give brands complete access to this important audience.
By combining our retail data analytics with direct and digital marketing channels, retailers can rely on campaigns to increase brand awareness and sales, as well as offer strong ROI. By engaging with homeowners and people in the home moving journey at the precise time they are in the market for your key products and services, the likelihood of a sale or conversion is significantly greater than targeting a cold prospect, with ROIs in excess of £20:1 typically achieved.
Contact our experts to find out how we can help your business.
Homemovers are up to 30 x more likely to buy retail goods in the time surrounding their move
Homemovers spend £29 billion on purchase in the 12 months before and after a move
Targeting the right consumers segments at the right time brings ROI typically exceeding £20:1
Learn more about our retail insights, data analytics & marketing. Let our experienced team of data scientists, analysts and marketing experts help to boost your business.
Combining TwentyCi data and the use of digital mobile display advertising, we accomplished a 50% sales uplift for a nationwide bed and mattress retailer, find out how here.
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