Homemover Data & Buyhaviour

Homemovers are one of the most valuable target audiences for businesses in many sectors, including retail, utilities, insurance and more. The data we specialise in is homemover data – whether for buying, selling or renting – due to the scale and value of this audience.

During a home move, consumers significantly change their buyhaviour, dramatically increasing their spend on home-related goods and services. In fact, in the year before and after a move, our retail data shows UK homemovers spend an incredible £12 billion, excluding the property purchase and transaction costs. 

Our homemover data is completely factual – we don’t use modelled or sentiment based data – and is acquired from fully GDPR compliant sources. Ranging from valuations and surveys to property portals, we have input from over 4,500 data providers to deliver over 29 billion data points per annum. Our scale and scope is unmatched in the UK, and by analysing all this data, we can provide valuable intelligence and insight to help truly understand and influence buying behaviour.